In today’s digital age, monitoring and measuring of social media serve a fundamental function to growing a successful business. With the help of various analytical tools, companies are able to listen to their current and potential customers, and to determine the best ways to engage in a real-time conversation with them. Monitoring serves a crisis management function. Where as, measurement is a continuous process, which is used to help meet organization’s goals.
There are many monitoring and measurement tools out there – both, free and paid. It is up to you to determine which ones work best for your organization.
Let’s look at a few different technologies.
This is a free tool, and it is very simple to use. Addict-o-matic enables a quick search, pulling results from a wide array of social media sites, news, tweets, blog posts, video and image sharing platforms. This tool, however, does not offer any metric data and does not provide you with any visuals, such as graphs or charts. The search capability is very basic. As well, this tool does not monitor Facebook.
This monitoring tool is also free. Unlike Addict-o-matic, Social Mention allows for a more detailed search. It allows conducting a search based on the following categories: Strength, Sentiment, Passion and Reach of your brand, as well as the tone of the voice.
It aggregates information from over a hundred social media sites, including Twitter, YouTube and Facebook, and produces reports. Social Mention is easy to use. This tool also lets you add a Social Mention’s Real Time Buzz Widget.
With a free TweetReach account, you can get reports analyzing the most recent 50 tweets. It is an easy-to-use tool. TweetReach lets you track your tweets, find out who retweeted your tweets and view how many people received them. It measures reach and impressions. When you upgrade to a paid plan, it lets you conduct a more detailed search – related to sentiment. This is a great tool for finding influencers on Twitter.
The application was founded by Andy Beal in 2007. It is a paid tool that monitors relevant mainstream and social media channels. This service includes graphs. It also lets you export data into Excel, or get results on the go – with the RSS/XML feeds, or email alerts. Furthermore, it lets you measure influence and sentiment metrics. This is an excellent tool for tracking online reputation, and it is offered at a lower price – compared tools, such as Radian6 and Attentio, which offer similar services.
What analytics tools do you use or recommend?